DFO Jindalee shopping centre underwent a $15 million redevelopment during 2019 and 2020. SFE Agency managed the redevelopment’s PR strategy/campaign. Stage One included the addition of BCF, new amenities, new retailers and one new mall. Launched in December 2019, SFE Agency achieved $210,000 worth of media coverage for Stage One. Stage Two, completed in late 2020, included the addition of a six-theatre Readings Cinema, a dining hub, a redesigned centre traffic flow and new retailers. SFE achieved a further $140,250 worth of coverage for DFO Jindalee in 2020 and 2021.
