Branding, Marketing & PR

A logo means nothing without a clear, core brand identity behind it. This then informs your marketing, digital, PR & media strategies.

When you create a new brand or refresh an existing one, it is vital to analyse the company’s profile, DNA and drivers to see what holds and what needs re-imagining as it enters a new phase.

To grow a brand, and increase the trust from your customers, audiences and markets, what history, pedigree, values and brand stature do you need to communicate? What is your brand story - from now and in the future so it is clearly defined for audiences beyond your current ones?

SF works with you to develop fresh brand positioning and messaging for your brand, to emphasise its unique and saleable points of difference. We then take this and help you to create your marketing, digital, PR and media strategies for your business.

SF co-founder Nicole Fisher has worked in marketing, PR and branding communications for 30+ years both internally and as a consultant.

Her detailed knowledge of how to define your brand story elements gives you the ability to ensure your brand identity is clearly and consistently communicated, and that once defined, your messages are used consistently across your:

  • marketing strategy;

  • digital platforms and portals including social media;

  • product, sale and brand imagery;

  • public relations, events and media relations,

so that they are consistent, strong and reinforced.

  • Brand Identity

    Brand Identity

    So many businesses create websites, logos, marketing material and more without having the core of their brand properly defined. What does it stand for, why it was created and what does it deliver to people that they can't get elsewhere? Without this, a lot of time, effort and money gets wasted. Your core brand is driven by the ‘why’ behind its existence, and SF Agency are specialists in defining this and ensuring it sits at the heart of all that you do.

    Enquire today to learn how our skills and services can help you.

    Enquire Now

  • PR & Media Relations

    Many people assume that PR and Media Relations are the same thing - they are not. PR - public relations - covers a range of audiences with whom your business interacts including your staff, clients, stakeholders, industry and community.

    Media Relations is about crafting unique angles for increasingly fragmented online and offline media audiences. SF specialises in making key messages for your audiences clear and making angles for media, newsworthy.

    Enquire today to learn how our skills and services can help you.

    Enquire Now

  • Marketing & Events

    The ability to deliver consistency across a company’s marketing and communications as it changes and grows and responds to market demands is a specialised skill. Whether we are working directly with a client as the driver of a total campaign or as part of a larger group of suppliers concentrating on one area, SF delivers comprehensive marketing and communications strategy and execution for your business.

    Events are a strategic and powerful element for any business – and don’t have to be expensive to yield leverage and results.

    services can help you.

    Enquire Now